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Privacy Policy

Last updated: 31/05/2026

This Privacy Policy explains how Apollo Entertainments Ltd, trading as Apollo and/or Apollo Wolverhampton, collects, uses, stores and protects your personal information.

 

In this Privacy Policy, “Apollo”, “we”, “us” and “our” means Apollo Entertainments Ltd. “You” and “your” means any person using our website, making a booking, buying a ticket, registering for an event, attending an event, contacting us, joining our mailing list or otherwise using our services.

 

We are committed to protecting your privacy and handling your personal information lawfully, fairly and transparently.

 

This Privacy Policy applies to personal information collected through our website, booking forms, event registrations, ticket sales, payment processes, contact forms, emails, social media, marketing sign-ups and in-person interactions at our venue or events.

1. About Apollo

This website is operated by:

 

Apollo Entertainments Ltd
Trading as Apollo / Apollo Wolverhampton

 

Website: https://apollowolverhampton.co.uk
Email: info@apollowolverhampton.co.uk
Telephone: 01902 239 916
Address: 27 School Street, Wolverhampton, WV1 4LR
Company number: 16392946
VAT number: N/A

Data protection registration: Apollo Entertainments Ltd is registered with the Information Commissioner’s Office (ICO) as a data controller.

 

Apollo provides entertainment, events, bookings and related services.

2. What information we collect

We may collect personal information when you use our website, contact us, book an event, buy a ticket, register for an event, join our mailing list, make an enquiry, attend an event or interact with Apollo.

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The personal information we may collect includes:

  • your name;

  • email address;

  • telephone number;

  • billing details;

  • booking details;

  • ticket details;

  • event preferences;

  • enquiry details;

  • marketing preferences;

  • accessibility requests;

  • dietary requirements;

  • incident details, where relevant;

  • any information you choose to provide when contacting us.

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If you make a payment, payment information may be processed securely by Stripe or another approved payment provider. Apollo does not directly store your full card details.

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We may collect technical information when you use our website, such as your IP address, browser type, device type, pages visited, time spent on the website, referral source and cookie preferences.

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We may also collect images or video footage where photography, filming or CCTV is used at events or at the venue for security, promotional, operational or safety purposes.

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We only collect information that is relevant to our business, our events, our website and the services we provide.

3. How we use your information

We use your personal information to operate our website, provide our services, manage bookings, sell tickets, process payments, run events, respond to enquiries and communicate with customers.

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We may use your information to:

  • confirm bookings;

  • send tickets;

  • manage guest lists;

  • provide event updates;

  • process payments;

  • process refunds;

  • deal with customer service requests;

  • respond to questions, complaints or enquiries;

  • keep records of transactions;

  • prevent fraud;

  • improve our website and services;

  • manage event safety and security;

  • comply with legal, accounting, tax, licensing and insurance obligations.

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We may use your contact details to send important service messages, such as booking confirmations, event updates, cancellation notices, rescheduled event information or changes affecting your booking.

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Where you have signed up or otherwise agreed to receive marketing, we may send you emails about Apollo events, offers, updates, promotions and news.

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You can unsubscribe from marketing emails at any time by using the unsubscribe link or by contacting us.

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We may use website and cookie information to understand how visitors use our website, improve website performance, improve customer experience, monitor security and support marketing.

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We may use CCTV, photography or filming for security, safety, crime prevention, incident investigation, event promotion or operational purposes.

4. Legal basis for using your information

We only use your personal information where we have a lawful reason to do so.

 

We may use your information because it is necessary to provide a service or contract with you, such as processing a booking, selling a ticket, sending confirmation details or providing an event service.

 

We may use your information because we have a legitimate interest, such as responding to enquiries, improving our website, managing events, preventing fraud, keeping business records, protecting our venue, handling complaints and promoting Apollo.

 

We may use your information because we have your consent, such as when you agree to receive marketing emails or agree to certain cookies.

 

Where we rely on consent, you can withdraw your consent at any time.

 

We may use your information because we have a legal obligation, such as keeping accounting records, complying with tax rules, meeting health and safety duties, supporting licensing requirements or responding to lawful requests.

5. Payments

Apollo may use Stripe or another approved payment provider to process online payments.

 

When you make a payment online, your payment information is handled securely by the payment provider.

 

Apollo does not directly store your full card details.

 

We may receive limited payment-related information, such as your name, payment status, amount paid, transaction reference and refund status.

 

We use this information to confirm payments, manage bookings, issue refunds, prevent fraud and keep business records.

 

Your use of Stripe or another payment provider may be subject to that provider’s own terms and privacy policy.

6. Who we share your information with

We may share your personal information with trusted third parties where necessary to operate our business and provide our services.

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These may include:

  • payment providers such as Stripe;

  • website providers;

  • booking systems;

  • email providers;

  • IT support providers;

  • marketing platforms;

  • accountants;

  • legal advisers;

  • insurers;

  • event staff;

  • security staff;

  • contractors;

  • professional advisers.

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We may also share information where required by law, regulation, court order, licensing authority, police, government body or other lawful authority.

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We only share information where necessary, and we expect third parties to handle personal information securely and lawfully.

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Some third-party providers may process personal information outside the UK. Where this happens, we expect appropriate safeguards to be in place.

7. Cookies

Our website may use cookies and similar technologies.

 

Cookies are small files placed on your device to help the website work, improve performance, remember preferences, analyse website use and support marketing.

 

Some cookies are necessary for the website to function properly.

 

Other cookies, such as analytics or marketing cookies, may require your consent.

 

You can manage cookie settings through our website cookie banner, your browser settings or device settings.

 

For more information, please read our Cookie Policy.

8. Marketing

If you sign up to our mailing list or agree to receive marketing, we may contact you about Apollo events, offers, news, updates and promotions.

 

You can unsubscribe from marketing at any time by using the unsubscribe link in our emails or by contacting us.

 

Unsubscribing from marketing does not stop us from sending important service messages relating to bookings, tickets, payments or events.

 

We will not sell your personal information to third-party advertisers.

9. Photography, filming and CCTV

Photography and filming may take place at Apollo events for promotional, security or operational purposes.

 

By attending an event, you understand that you may appear incidentally in photos or videos.

 

Where we intend to use identifiable images for marketing, we will do so in line with applicable data protection laws.

 

CCTV may be used at our venue for safety, security, crime prevention, incident investigation and protection of customers, staff, performers, contractors and property.

 

CCTV footage is normally kept only for a limited period unless it is needed for an incident, investigation, insurance claim, legal matter or safety reason.

 

You must not film or photograph staff, performers or guests in a way that is intrusive, abusive, unlawful or against venue rules.

 

Commercial photography, filming, livestreaming or recording is not permitted without our written permission.

10. How long we keep your information

We keep personal information only for as long as necessary for the purpose it was collected.

 

Booking, payment and transaction records may be kept for accounting, tax, legal and business record purposes.

 

Customer enquiries may be kept for a reasonable period so we can respond properly and keep a record of the issue.

 

Marketing information is kept until you unsubscribe or ask us to remove it, unless we need to keep a limited record to make sure we do not contact you again.

 

CCTV or security footage, where used, is normally kept only for a limited period unless it is needed for an incident, investigation, insurance claim, legal matter or safety reason.

 

We may delete, anonymise or securely dispose of personal information when it is no longer needed.

11. How we protect your information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

 

We use appropriate technical and organisational measures to help keep information secure.

 

However, no website, online payment system, email system or internet transmission can be guaranteed to be completely secure.

 

You are responsible for keeping your own devices, passwords and online accounts secure.

12. Your rights

You have rights under data protection law.

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Depending on the circumstances, you may have the right to:

  • ask us for a copy of your personal information;

  • ask us to correct inaccurate information;

  • ask us to delete your information;

  • ask us to restrict how we use your information;

  • object to how we use your information;

  • ask for your information to be transferred;

  • withdraw consent where we rely on consent.

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These rights do not always apply in every situation.

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For example, we may need to keep certain information for legal, accounting, tax, fraud prevention, safety or business record reasons.

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If you want to make a request about your personal information, please contact us using the details below.

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We may need to confirm your identity before responding to a data request.

13. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

 

You also have the right to complain to the Information Commissioner’s Office, which is the UK data protection regulator.

14. Contact details

If you have any questions about this Privacy Policy or how we use your personal information, please contact us:

 

Apollo Entertainments Ltd
Trading as Apollo / Apollo Wolverhampton

 

Email: info@apollowolverhampton.co.uk
Telephone: 01902 239 916
Address: 27 School Street, Wolverhampton, WV1 4LR

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

 

The latest version will be published on our website.

 

The date at the top of this page shows when this Privacy Policy was last updated.

 

By continuing to use our website or services after updates are published, you acknowledge the updated Privacy Policy.

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